• Dr. White’s FOR HER™ Pregnancy Toothpaste — Calm Bloom 1
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FOR HER · Toothpaste

FOR HER Pregnancy · Calm Bloom

Soft peach. A moment for yourself.

$13.49
$13.49
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Flavor

Soft white peach meets a delicate jasmine note.

  • Dentist-formulated for daily care
  • Nano-hydroxyapatite for enamel support
  • Mint-free · fluoride-free
Explore product details

Ships within two business days.

Free standard shipping on qualifying orders of $20 or more in the continental U.S.

14-day returns on unopened, unused products.

Shipping & returns details

Request a return within 14 days of delivery. Products must be unused, unopened, in their original packaging and have any original seals intact. Contact us with your order number before sending anything back.

Once your return is received and inspected, eligible products are refunded to your original payment method. For change-of-mind returns, you pay return postage and original shipping charges are nonrefundable. Opened or used oral-care products are not eligible for change-of-mind returns.

Received a damaged, defective or incorrect item? Contact us promptly with your order number and photos where possible. We will arrange an appropriate replacement or refund and cover any required return shipping. The unopened-product restriction does not apply to these issues. Your statutory rights are unaffected.

These terms apply to purchases directly from Bright Whites Oral Care. For Amazon, Walmart or other retailer purchases, use that retailer’s return process. Buy with Prime orders follow the applicable Buy with Prime return process and terms.

Business days exclude weekends and holidays. Delivery time is additional.

Questions about your order? Contact us.
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Explore this family

Dr. White’s FOR HER Pregnancy is thoughtfully created for women whose oral-care needs may evolve throughout pregnancy. This fluoride-free, mint-free formula combines Nano-Hydroxyapatite for enamel-focused care with Dr. White’s proprietary Sensitivity Relief Complex™, plus Aloe Vera + Potassium Gluconate, two purposeful ingredients incorporated specifically into the Pregnancy formula. Finished with Calm Bloom, a soft White Peach + Jasmine flavor, it transforms twice-daily brushing into a gentle moment of self-care—bringing together modern oral-care science, sensitivity support, and an inviting sensory experience. Created by Dr. Brigitte White, DMD, a dentist and mom who has experienced pregnancy herself, FOR HER Pregnancy is more than toothpaste marketed to expectant women; it’s thoughtful oral care designed with this extraordinary stage of a woman’s life in mind.

  • CREATED FOR PREGNANCY. CREATED FOR YOU. Pregnancy brings extraordinary changes, and your oral care should evolve with you. FOR HER Pregnancy was thoughtfully created around women’s changing oral-care needs, combining modern enamel and sensitivity support with a formula made specifically for this stage of life. Because taking care of yourself includes taking care of your smile.
  • TURN BRUSHING INTO A GENTLE DAILY RITUAL. When tastes, sensitivities, and routines can feel different, even brushing should feel considered. Calm Bloom blends White Peach + Jasmine into a soft, inviting, mint-free experience that transforms morning-and-night oral care into a refreshing moment of self-care. A little calm, twice a day.
  • MODERN ENAMEL + SENSITIVITY SUPPORT. Powered by Nano-Hydroxyapatite for enamel-focused care and Dr. White’s proprietary Sensitivity Relief Complex™, FOR HER Pregnancy brings modern oral-care science to your everyday routine. Arginine, Calcium Carbonate, Theobromine, Neem Oil Extract, and Paeonol Extract round out a thoughtfully selected formula focused on sensitivity and everyday oral comfort. Advanced care, without the clinical experience.
  • WITH POTASSIUM GLUCONATE What makes the Pregnancy formula distinctly its own? Potassium Gluconate, thoughtfully incorporated into FOR HER Pregnancy alongside Dr. White’s core oral-care system. It adds another layer of purposeful formulation to oral care designed around this unique stage of a woman’s life.
  • MEET FOR HER. ORAL CARE THAT EVOLVES WITH YOU. FOR HER by Dr. White’s reimagines oral care around the changing needs of women—because one formula was never meant to fit every stage of life. From thoughtfully differentiated ingredients to elevated flavors and everyday rituals, each FOR HER formula is designed with a specific chapter in mind. Modern oral wellness. Made for her.
Ingredients

Aqua (Water), Calcium Carbonate, Hydrated Silica, Glycerin, Silica, Sodium Magnesium Silicate, Xylitol, Sodium Cocoyl Glutamate, Xanthan Gum, Cellulose Gum, Sodium Bicarbonate, Arginine, Hydroxyapatite (Nano), Dimethyl Sulfone, Theobromine, Cocos Nucifera (Coconut) Oil, Chamomilla Recutita (Chamomile) Extract, Neem Oil Extract, Paeonol Extract, Tocopheryl Acetate, Ubiquinone, Citrus Grandis (Grapefruit) Seed Extract, Sodium Benzoate, Stevia Rebaudiana Leaf/Stem Extract, Natural Flavors (White Peach, Jasmine), Limonene.

Check the ingredient list and directions on your product label before use.

Where it’s made

Made in China for Dr. White’s.

Premium oral care lives in the details, from flavor and texture to the finished product. Our manufacturing partner, Cinoll, specializes in oral care and reports ISO 22716 cosmetic Good Manufacturing Practice certification. Its published quality program covers raw-material checks, batch traceability and testing for consistency throughout production.

Explore our manufacturing partner’s quality standards (new tab)

Explore the ingredient research

Enamel: a randomized in-situ study measured mineral gain in enamel samples worn by 30 adults.

Enamel remineralization · in-situ study, 2011 (new tab)

Sensitivity: an eight-week randomized trial studied specific nano-hydroxyapatite toothpastes.

Tooth sensitivity · randomized clinical trial, 2021 (new tab)

Other formulas were tested, not FOR HER or Sensitivity Relief Complex™. These studies do not establish life-stage-specific benefits.

How to use
  1. Apply a pea-sized amount of toothpaste to your toothbrush.
  2. Brush your teeth for 2 minutes.

Founded by cosmetic dentist Dr. Brigitte White and Sean Joell Johnson.

Meet the founders · Product questions? Contact us

IN THEIR OWN WORDS

What customers are saying.

Selected five-star customer reviews. Excerpts from Amazon and Walmart.
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