OUR STORY · BRIGHT WHITES ORAL CARE
Oral Care with Intent.
Everyday essentials. Expressive flavors. A routine worth making your own.
OUR STORY
A daily essential. A personal ritual.
Bright Whites Oral Care is the company behind Dr. White’s. We believe taking care of your smile should be something you look forward to.
Co-founders Dr. Brigitte White and Sean Joell Johnson bring complementary perspectives: her experience as a cosmetic dentist informs the care; his background in business, entertainment, and storytelling shapes the brand experience.
Our collections bring that vision to life—from Fruit by Design™ and FOR HER toothpastes to Copper + Craft™ and Precision Tongue Care™ tongue cleaners, and AVAEA™ whitening pens.
CO-FOUNDER & CEO
Dr. Brigitte White, DMD
Dr. Brigitte White is a cosmetic and restorative dentist, author, and co-founder and CEO of Bright Whites Oral Care. Originally from Philadelphia, she studied Public Policy and International Affairs at Princeton University before earning her DMD at the University of Pennsylvania. More than 20 years in dentistry, including owning a solo practice, inform her perspective on everyday care.
Her work reaches beyond clinical practice. She writes about oral health and reinvention, has authored fiction and children’s oral-care books, and founded The Black Dental Reserve to support mentorship and representation in dentistry.
At Dr. White’s, she brings science, storytelling, and patient experience to thoughtful formulas and more enjoyable daily rituals. Her interest in women’s oral wellness also informs Hormonal Mouth™, her framework exploring the relationship between hormones and oral health.
CO-FOUNDER & PRESIDENT
Sean Joell Johnson, Esq.
Sean Joell Johnson is an entertainment and media attorney, award-winning producer, entrepreneur, and co-founder and President of Bright Whites Oral Care. His career spans legal leadership, creative production, and building businesses around distinctive ideas.
A graduate of The George Washington University Law School and USC’s Marshall School of Business, Sean has held senior roles with Disney Branded Television, Fuse Media, and Viacom’s MTV, VH1, and BET networks. His work includes film, television, and Caribbean programming, with productions recognized by organizations including the NAACP, GLAAD, and NAMIC. He has also served on the board of the Black Entertainment and Sports Lawyers Association.
As principal of S.J.J. Law Group PC and co-founder of Bright Whites, Sean brings business judgment and a producer’s eye for storytelling to brand direction, partnerships, and the customer experience.
THE RESET PROTOCOL™
Make it your own.
The Reset Protocol™ brings your routine together. Choose a tongue cleaner that feels right in your hand, a toothpaste flavor you enjoy, and—if whitening is part of your care—the precision of AVAEA™.
Explore the collection and follow each product’s directions for use.
OUR INTENT
Care with a point of view.
Confidence, inclusion, and individuality guide the company we are building. Discover the purpose behind our products and the values that shape our work.