OUR STORY · BRIGHT WHITES ORAL CARE
Oral Care with Intent.
Everyday essentials. Expressive flavors. A routine worth making your own.
OUR STORY
A daily essential. A personal ritual.
Bright Whites Oral Care is the company behind Dr. White’s—a collection built around a simple belief: taking care of your smile should be something you look forward to.
Co-founders Dr. Brigitte White and Sean Joell Johnson bring two perspectives to that idea. Her experience as a cosmetic dentist informs the care. His background in business, entertainment, and storytelling helps shape the experience. Together, they are creating oral care with thoughtful formulas, expressive flavors, and design that earns a place in your daily life.
From the fruit-forward flavors of Fruit by Design™ and the considered approach of FOR HER to Copper + Craft™ tongue cleaners, Precision Tongue Care™, and AVAEA™ whitening pens, every collection offers a different way to make the everyday your own.
CO-FOUNDER & CEO
Dr. Brigitte White, DMD
Dr. Brigitte White is a cosmetic and restorative dentist, author, and co-founder and CEO of Bright Whites Oral Care. Originally from Philadelphia, she studied Public Policy and International Affairs at Princeton University before earning her DMD at the University of Pennsylvania. More than 20 years in dentistry, including owning a solo practice, inform her perspective on everyday care.
Her work reaches beyond clinical practice. She writes about oral health and reinvention, has authored fiction and children’s oral-care books, and founded The Black Dental Reserve to support mentorship and representation in dentistry.
At Dr. White’s, she brings science, storytelling, and patient experience to thoughtful formulas and more enjoyable daily rituals. Her interest in women’s oral wellness also informs Hormonal Mouth™, her framework exploring the relationship between hormones and oral health.
CO-FOUNDER & PRESIDENT
Sean Joell Johnson, Esq.
Sean Joell Johnson is an entertainment and media attorney, award-winning producer, entrepreneur, and co-founder and President of Bright Whites Oral Care. His career spans legal leadership, creative production, and building businesses around distinctive ideas.
A graduate of The George Washington University Law School and USC’s Marshall School of Business, Sean has held senior roles with Disney Branded Television, Fuse Media, and Viacom’s MTV, VH1, and BET networks. His work includes film, television, and Caribbean programming, with productions recognized by organizations including the NAACP, GLAAD, and NAMIC. He has also served on the board of the Black Entertainment and Sports Lawyers Association.
As principal of S.J.J. Law Group PC and co-founder of Bright Whites, Sean brings business judgment and a producer’s eye for storytelling to brand direction, partnerships, and the customer experience.
THE RESET PROTOCOL™
A little more intention. Every day.
The Reset Protocol™ is our invitation to make everyday care a ritual you enjoy. Start with the tongue-cleaner design that feels right in your hand. Find a toothpaste flavor you look forward to. If whitening is part of your routine, explore the precision of AVAEA™.
Warm copper. Polished steel. Soft peach or golden mango. Choose the textures, flavors, and formats that feel like you, and follow each product’s directions for use.
OUR INTENT
Care with a point of view.
Confidence, inclusion, and individuality shape the company we are building. We want more people to feel seen in their everyday routines—and to find a little more pleasure in caring for themselves.