OUR STORY · BRIGHT WHITES ORAL CARE
Oral Care with Intent.
Everyday essentials. Expressive flavors. A routine worth making your own.
OUR STORY
A familiar routine. A fresh point of view.
Bright Whites Oral Care is the company behind Dr. White’s. Founded by cosmetic dentist Dr. Brigitte White and attorney, producer, and executive Sean Joell Johnson, we bring a clinical perspective and a creative sensibility to everyday oral care.
Fruit-forward toothpaste. Copper and steel tongue cleaners. AVAEA whitening pens. Essentials chosen to make the moments at your bathroom sink feel more personal—and less automatic.
CO-FOUNDER & CEO
Dr. Brigitte White, DMD
A cosmetic dentist with more than 20 years of experience, Dr. White brings the perspective of the dental chair to the everyday routine.
Her work with patients informs a simple conviction: oral care deserves attention, but it should also feel approachable and personal.
CO-FOUNDER & PRESIDENT
Sean Joell Johnson, Esq.
Sean is an entertainment and media attorney, Business & Legal Affairs executive, and producer. He brings a background in business, storytelling, and creative collaboration to Bright Whites Oral Care.
Alongside Dr. White, he helps shape the collection and the way the brand connects with the people who use it.
THE RESET PROTOCOL™
Make the everyday your own.
Our Reset Protocol™ is an invitation to give your daily routine a little more intention. Choose a toothpaste flavor you look forward to, find your preferred tongue-cleaner format, and explore AVAEA if whitening is part of your routine.
Fruit by Design™ and FOR HER are our current fluoride-free toothpaste collections. Explore each product’s details and directions to choose what fits.
OUR INTENT
The purpose behind the products.
Confidence, inclusion, and a more personal approach to everyday care shape the brand we are building.