Fruit Flavored
From soft peach to crisp pineapple.
Seven flavors, seven personalities. Meet golden Mango Joy, creamy Coconut Chill, vivid Passion Fruit Kiss and more. Dentist-formulated, fluoride-free toothpaste with nano-hydroxyapatite.
With enamel-supporting nano-hydroxyapatite and Dr. White’s Sensitivity Relief Complex™, created with sensitive teeth in mind.
Fruit by Design™
Seven Core Flavors
Seven fruit-led, mint-free flavors. Choose your favorite as a single tube, 2-pack, or 3-pack.
Sweet Peach
Choose a single tube, 2-pack, or 3-pack of full-size 3.5 oz tubes.
Soft, juicy peach with a velvety flavor profile.
Single Tube · $13.49
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Mango Joy
Choose a single tube, 2-pack, or 3-pack of full-size 3.5 oz tubes.
Lush, golden mango with a smooth tropical character.
Single Tube · $13.49
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Pure Pineapple
Choose a single tube, 2-pack, or 3-pack of full-size 3.5 oz tubes.
Bright, crisp pineapple.
Single Tube · $13.49
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Coconut Chill
Choose a single tube, 2-pack, or 3-pack of full-size 3.5 oz tubes.
Smooth coconut with a creamy flavor profile.
Single Tube · $13.49
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Passion Fruit Kiss
Choose a single tube, 2-pack, or 3-pack of full-size 3.5 oz tubes.
Vivid passion fruit with a lightly tart edge.
Single Tube · $13.49
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Cherry Bloom
Choose a single tube, 2-pack, or 3-pack of full-size 3.5 oz tubes.
Ripe cherry with a smooth, rounded character.
Single Tube · $13.49
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Guava Glow
Choose a single tube, 2-pack, or 3-pack of full-size 3.5 oz tubes.
Juicy guava with a softly sweet finish.
Single Tube · $13.49Sold out
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Your favorite, on repeat
Fruit by Design 2-Packs
Two tubes. One favorite flavor. Keep your daily reset close, at home and wherever the day takes you.
Shop 2-Packs
Your favorite, on repeat
Fruit by Design 3-Packs
Found your flavor? Keep it on repeat. Three tubes of the same Fruit by Design toothpaste, ready for your daily ritual.
Shop 3-PacksIN THEIR OWN WORDS
Their words. Their daily ritual.
Selected five-star customer reviews. Excerpts from Amazon and Walmart.
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★★★★★ Amazon
“This toothpaste actually tastes good - especially if you don't want a lot of minty flavor.”
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★★★★★ Walmart
“I absolute love how clean this leaves my teeth feeling!”
Fruit by Design™ · Guava Glow
Incentivized review · As disclosed on Walmart.
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★★★★★ Walmart
“Love the flavor of this toothpaste.”
Fruit by Design™ · Cherry Bloom
Incentivized review · As disclosed on Walmart.
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★★★★★ Walmart
“The flavors aren't artificial imo and actually taste like the fruit.”
Fruit by Design™ · Pure Pineapple
Incentivized review · As disclosed on Walmart.
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★★★★★ Walmart
“Best tasting toothpaste EVER!!”
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★★★★★ Amazon
“To my surprise, the flavor tastes very much like mango, with a mild sweetness.”
Fruit by Design™ · Mango Joy
Amazon Vine review · Received a free product.
