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FOR HER · Toothpaste

FOR HER Pregnancy · Calm Bloom

Soft peach. A moment for yourself.

Regular price $13.49
Regular price Sale price $13.49
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Flavor

Soft white peach meets a delicate jasmine note.

  • Dentist-formulated for daily care
  • Nano-hydroxyapatite for enamel support
  • Mint-free · fluoride-free
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Ships within two business days.

Free shipping on orders of $30 or more.

14-day returns on unopened, unused products.

Shipping & returns details

Request a return within 14 days of delivery. Products must be unused, unopened, in their original packaging and have any original seals intact. Contact us with your order number before sending anything back.

Once your return is received and inspected, eligible products are refunded to your original payment method. For change-of-mind returns, you pay return postage and original shipping charges are nonrefundable. Opened or used oral-care products are not eligible for change-of-mind returns.

Received a damaged, defective or incorrect item? Contact us promptly with your order number and photos where possible. We will arrange an appropriate replacement or refund and cover any required return shipping. The unopened-product restriction does not apply to these issues. Your statutory rights are unaffected.

These terms apply to purchases directly from Bright Whites Oral Care. For Amazon, Walmart or other retailer purchases, use that retailer’s return process. Buy with Prime orders follow the applicable Buy with Prime return process and terms.

Business days exclude weekends and holidays. Delivery time is additional.

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FOR HER Pregnancy · Calm Bloom

Soft peach. A moment for yourself.

White peach meets a delicate jasmine note in Calm Bloom, a mint-free toothpaste created with the changing routines of pregnancy in mind. Dr. Brigitte White pairs a thoughtful daily formula with a soft flavor experience, making room for a small moment of care that feels like yours. One full-size 3.5 oz tube.

Why you’ll reach for it

  • White Peach + JasmineSoft peach and a delicate floral note create a mellow flavor experience without an overpowering mint taste.
  • Enamel-focused ingredientsMade with nano-hydroxyapatite, a form of the calcium-phosphate mineral found in enamel. Toothpaste research explores this ingredient for remineralization and sensitivity care; see the research below.
  • A formula of its ownCalm Bloom includes chamomile extract and coconut oil alongside its mineral ingredients and White Peach + Jasmine flavor.
  • Thoughtful formulationSensitivity Relief Complex™ brings together Arginine, Calcium Carbonate, Theobromine, Neem Oil Extract and Paeonol Extract in a formula created with sensitive teeth in mind.
  • Dentist-formulated daily careA fluoride-free, mint-free toothpaste developed by Dr. Brigitte White. Follow the label directions and ask your dentist about your individual oral-care needs.
Ingredients

Aqua (Water), Calcium Carbonate, Hydrated Silica, Glycerin, Silica, Sodium Magnesium Silicate, Xylitol, Sodium Cocoyl Glutamate, Xanthan Gum, Cellulose Gum, Sodium Bicarbonate, Arginine, Hydroxyapatite (Nano), Dimethyl Sulfone, Theobromine, Cocos Nucifera (Coconut) Oil, Chamomilla Recutita (Chamomile) Extract, Neem Oil Extract, Paeonol Extract, Tocopheryl Acetate, Ubiquinone, Citrus Grandis (Grapefruit) Seed Extract, Sodium Benzoate, Stevia Rebaudiana Leaf/Stem Extract, Natural Flavors (White Peach, Jasmine), Limonene.

Check the ingredient list and directions on your product label before use.

Where it’s made

Made in China for Dr. White’s.

Premium oral care lives in the details, from flavor and texture to the finished product. Our manufacturing partner, Cinoll, specializes in oral care and reports ISO 22716 cosmetic Good Manufacturing Practice certification. Its published quality program covers raw-material checks, batch traceability and testing for consistency throughout production.

Explore our manufacturing partner’s quality standards (new tab)

Explore the ingredient research

Enamel: a randomized in-situ study measured mineral gain in enamel samples worn by 30 adults.

Enamel remineralization · in-situ study, 2011 (new tab)

Sensitivity: an eight-week randomized trial studied specific nano-hydroxyapatite toothpastes.

Tooth sensitivity · randomized clinical trial, 2021 (new tab)

Other formulas were tested, not FOR HER or Sensitivity Relief Complex™. These studies do not establish life-stage-specific benefits.

How to use
  1. Apply a pea-sized amount of toothpaste to your toothbrush.
  2. Brush your teeth for 2 minutes.

Founded by cosmetic dentist Dr. Brigitte White and Sean Joell Johnson.

Meet the founders · Product questions? Contact us

IN THEIR OWN WORDS

What customers are saying.

Selected five-star customer reviews. Excerpts from Amazon and Walmart.

Customer reviews Read or write a review