FOR HER Pregnancy · Calm Bloom
Soft peach. A moment for yourself.
White peach meets a delicate jasmine note in Calm Bloom, a mint-free toothpaste created with the changing routines of pregnancy in mind. Dr. Brigitte White pairs a thoughtful daily formula with a soft flavor experience, making room for a small moment of care that feels like yours. One full-size 3.5 oz tube.
Why you’ll reach for it
- White Peach + JasmineSoft peach and a delicate floral note create a mellow flavor experience without an overpowering mint taste.
- Enamel-focused ingredientsMade with nano-hydroxyapatite, a form of the calcium-phosphate mineral found in enamel. Toothpaste research explores this ingredient for remineralization and sensitivity care; see the research below.
- A formula of its ownCalm Bloom includes chamomile extract and coconut oil alongside its mineral ingredients and White Peach + Jasmine flavor.
- Thoughtful formulationSensitivity Relief Complex™ brings together Arginine, Calcium Carbonate, Theobromine, Neem Oil Extract and Paeonol Extract in a formula created with sensitive teeth in mind.
- Dentist-formulated daily careA fluoride-free, mint-free toothpaste developed by Dr. Brigitte White. Follow the label directions and ask your dentist about your individual oral-care needs.
Ingredients
Aqua (Water), Calcium Carbonate, Hydrated Silica, Glycerin, Silica, Sodium Magnesium Silicate, Xylitol, Sodium Cocoyl Glutamate, Xanthan Gum, Cellulose Gum, Sodium Bicarbonate, Arginine, Hydroxyapatite (Nano), Dimethyl Sulfone, Theobromine, Cocos Nucifera (Coconut) Oil, Chamomilla Recutita (Chamomile) Extract, Neem Oil Extract, Paeonol Extract, Tocopheryl Acetate, Ubiquinone, Citrus Grandis (Grapefruit) Seed Extract, Sodium Benzoate, Stevia Rebaudiana Leaf/Stem Extract, Natural Flavors (White Peach, Jasmine), Limonene.
Check the ingredient list and directions on your product label before use.
Where it’s made
Made in China for Dr. White’s.
Premium oral care lives in the details, from flavor and texture to the finished product. Our manufacturing partner, Cinoll, specializes in oral care and reports ISO 22716 cosmetic Good Manufacturing Practice certification. Its published quality program covers raw-material checks, batch traceability and testing for consistency throughout production.
Explore our manufacturing partner’s quality standards (new tab)
Explore the ingredient research
Enamel: a randomized in-situ study measured mineral gain in enamel samples worn by 30 adults.
Enamel remineralization · in-situ study, 2011 (new tab)
Sensitivity: an eight-week randomized trial studied specific nano-hydroxyapatite toothpastes.
Tooth sensitivity · randomized clinical trial, 2021 (new tab)
Other formulas were tested, not FOR HER or Sensitivity Relief Complex™. These studies do not establish life-stage-specific benefits.
How to use
- Apply a pea-sized amount of toothpaste to your toothbrush.
- Brush your teeth for 2 minutes.
Founded by cosmetic dentist Dr. Brigitte White and Sean Joell Johnson.
Meet the founders · Product questions? Contact us

IN THEIR OWN WORDS
What customers are saying.
Selected five-star customer reviews. Excerpts from Amazon and Walmart.
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★★★★★ Amazon

“The variety of flavors and quality are excellent.”
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★★★★★ Amazon

“The taste is wonderful; I mostly get a light, delicious hint of white peach.”
FOR HER Pregnancy · Calm Bloom
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“Flavor is just like how it sounds”
FOR HER Pregnancy · Calm Bloom
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“it leaves my teeth sparkling clean.”
FOR HER Menopause · Serene Berry
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“provides a nice full flavor without being minty”
FOR HER Menopause · Serene Berry
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“honestly surprised at how pleasant this tasted”
FOR HER Menopause · Serene Berry
Amazon Vine review · Received a free product.

