NANO-HYDROXYAPATITE
Enamel, supported.
An enamel-related mineral ingredient, studied in toothpaste for remineralization and sensitivity care.
BRIGHT WHITES ORAL CARE
Oral Care with Intent.
Soft peach. Warm copper. A fresh point of view. Dentist-founded toothpaste, tongue care and whitening, made for the moments at your sink.
Dentist-founded oral care. Expressive flavors. A daily reset worth making your own.
FRUIT BY DESIGN · SUNSET CRUSH TRIO
Peach. Mango. Passion fruit.
Meet Sunset Crush: three full-size, mint-free toothpastes. Soft Sweet Peach, golden Mango Joy and vivid Passion Fruit Kiss. Choose a flavor for the moment. Enamel support and Sensitivity Relief Complex™ in every tube.
Sweet Peach. Mango Joy. Passion Fruit Kiss. Three mint-free flavors with enamel support.
FOR HER · MENOPAUSE
Raspberry. Vanilla. Your next chapter.
Serene Berry pairs bright raspberry with smooth vanilla in fluoride-free, mint-free toothpaste created with perimenopause and menopause in mind. With nano-hydroxyapatite and Sensitivity Relief Complex™.
Raspberry + vanilla. Mint-free toothpaste created with perimenopause and menopause in mind.
THE DENTIST BEHIND THE INTENT
Meet Dr. Brigitte White.
Meet the cosmetic dentist and co-founder behind Dr. White’s—and the people bringing a fresh perspective to your daily care.
Meet the cosmetic dentist behind our fresh perspective on daily care.
AVAEA BY DR. WHITE
Whitening, with a flavor signature.
Discover peroxide-free PAP+ whitening pens in Blackberry + Violet or Raspberry + Vanilla. Explore the collection and the Indiegogo campaign behind its next chapter.
Peroxide-free PAP+ whitening. Blackberry + Violet or Raspberry + Vanilla.
BRIGHT WHITES ORAL CARE
Oral Care with Intent.
Expressive flavors. Thoughtful tools. A fresh point of view.
FIND YOUR FIRST FAVORITE
Meet your kind of fresh.
Find your fruit flavor, discover Serene Berry, or explore precision whitening. Complete your routine with warm copper or polished steel tongue care.
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Fruit by Design™ Sunset Crush Trio
$32.99
Approx. $11.00 per tubeSave $7.48 vs individual prices ($40.47) View details -
FOR HER Menopause Toothpaste — Serene Berry
$13.49
View details -
AVAEA PAP+ Whitening Pen — Blackberry + Violet
$28.99
View details -
Sweet Peach Toothpaste
$13.49
View details -
Copper + Craft™ Focus Curve
$9.99
View details -
Precision Tongue Care™ Precision Duo
$10.99
View details
IN THEIR OWN WORDS
Their words. Their daily ritual.
Selected five-star customer reviews. Excerpts from Amazon and Walmart.
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★★★★★ Amazon
“This toothpaste actually tastes good - especially if you don't want a lot of minty flavor.”
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★★★★★ Amazon
“This tongue cleaner works great. I would definitely recommend it.”
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★★★★★ Amazon
“And the blackberry violet flavor is simply good instead of aggressive mint. It lives in my bag now.”
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★★★★★ Amazon
“The variety of flavors and quality are excellent.”
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★★★★★ Amazon
“The taste is wonderful; I mostly get a light, delicious hint of white peach.”
FOR HER Pregnancy · Calm Bloom
Amazon Vine review · Received a free product.
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★★★★★ Amazon
“There were no rough edges or nicks. It was easy to glide around the tongue and the size was perfect.”
Precision Tongue Care™ · Dual Grip
Amazon Vine review · Received a free product.
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★★★★★ Amazon
“Gentle, tasty, and effective!”
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★★★★★ Amazon
“It's the best toothpaste ever invented”
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★★★★★ Amazon
“The edges are rounded perfectly so that they gently scrape and is super comfortable.”
Precision Tongue Care™ · Dual Grip
Amazon Vine review · Received a free product.
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★★★★★ Walmart
“I absolute love how clean this leaves my teeth feeling!”
Fruit by Design™ · Guava Glow
Incentivized review · As disclosed on Walmart.
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★★★★★ Walmart
“It's flavor is good. It does feel refreshing after you brush.”
Fruit by Design™ · Cherry Bloom
Incentivized review · As disclosed on Walmart.
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★★★★★ Walmart
“Dr. White's toothpastes are excellent.”
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★★★★★ Walmart
“The flavors aren't artificial imo and actually taste like the fruit.”
Fruit by Design™ · Pure Pineapple
Incentivized review · As disclosed on Walmart.
FLAVOR WITH PURPOSE
Pleasure in every brush. Purpose in every formula.
Soft peach. Golden mango. A little passion fruit. Discover beautifully expressive toothpaste, with enamel support and care for sensitive teeth at its heart.
DENTIST-FORMULATED · FLUORIDE-FREE · MINT-FREE
THE FORMULA, CONSIDERED
More behind every beautiful flavor.
SENSITIVITY RELIEF COMPLEX™
Comfort, considered.
Our blend of arginine, calcium carbonate, theobromine, neem and paeonol, created with sensitive teeth in mind.
EVERYDAY WHITENING
Your natural brightness.
Helps polish away surface stains as you brush, for a brighter-looking smile.
XYLITOL
Sweetness, with purpose.
A non-cavity-causing sweetener. Thoughtful sweetness is part of the flavor experience.
Explore each product for its full formulation, directions and ingredient research. Looking for targeted whitening? Discover our peroxide-free AVAEA PAP+ pens.
A routine that feels like you
Choose your kind of care.
THE RESET PROTOCOL™
Tongue care. Brush. Make it yours.
A simple way to choose your care: a tongue cleaner, a toothpaste you enjoy, and optional whitening used according to its own directions.
01 · Choose your tongue cleaner.
Warm copper or polished steel. One handle, two handles, or a loop. Find the design that fits your preference and follow its directions.
Compare tongue cleaners02 · Find your brushing flavor.
Soft peach, crisp pineapple, or Raspberry + Vanilla. Explore Fruit by Design™ and FOR HER, then brush according to your toothpaste’s directions.
Find your toothpasteOptional · Explore whitening.
AVAEA offers PAP+ whitening in a precision pen. Use it according to the supplied application, timing and frequency instructions.
Meet AVAEABuild a set around your favorites.
Repeat one flavor with a two- or three-pack. Explore three different flavors in a Signature Trio. Or pair tongue care and toothpaste in a Fresh Set.
The Bright Whites Journal
A fresh perspective on your daily care.
Your smile has a social life
Dr. White on good habits, good taste and giving your smile a little more attention.
Read the story
Go ahead and have a little crush
Seven fruit flavors. Plenty of chemistry. Your toothbrush is invited.
Read the story
Your tongue cleaner should be your type
A little curve. A little shine. Find the one you’ll want to keep close.
Read the story
MEET THE FOUNDERS
A dentist’s perspective. A fresh point of view.
Bright Whites Oral Care is the company behind Dr. White’s. Co-founders Dr. Brigitte White, a cosmetic dentist, and Sean Joell Johnson bring clinical and creative perspectives to the same question: how can everyday oral care feel more personal?
Our answer starts with expressive toothpaste flavors, a choice of tongue-cleaner designs, and AVAEA precision whitening pens.