Toothpaste

Smile Different. Start with flavor.

Start with one of seven Fruit by Design™ flavors, then choose a single tube, two-pack, or three-pack. Explore a curated Signature Trio, or discover the FOR HER collection.

Fluoride-free, mint-free toothpaste with enamel-supporting nano-hydroxyapatite and Dr. White’s Sensitivity Relief Complex™.

Shop the collection
Editorial fruit category artwork for Dr. White’s oral care

Fruit by Design™

Seven Core Flavors

Seven fruit-led, mint-free flavors. Choose your favorite as a single tube, 2-pack, or 3-pack.

Mango Joy, Sweet Peach and Passion Fruit Kiss toothpaste arranged in same-flavor pairs.

Your favorite, on repeat

Fruit by Design 2-Packs

Two tubes. One favorite flavor. Keep your daily reset close, at home and wherever the day takes you.

Shop 2-Packs
Mango Joy, Sweet Peach and Passion Fruit Kiss toothpaste arranged in same-flavor three-packs.

Your favorite, on repeat

Fruit by Design 3-Packs

Found your flavor? Keep it on repeat. Three tubes of the same Fruit by Design toothpaste, ready for your daily ritual.

Shop 3-Packs
Back to set types

The curated collection

Signature Trios

Three different flavors. One signature ritual. Discover a curated combination that feels like you.

Back to set types

Care for your chapter

FOR HER

Two expressive flavor pairings: Calm Bloom, white peach + jasmine, and Serene Berry, raspberry + vanilla.

Back to set types

IN THEIR OWN WORDS

Their words. Their daily ritual.

Selected five-star customer reviews. Excerpts from Amazon and Walmart.