Dr. White’s / Wholesale & Professional
Oral Care with Intent.
Expressive flavor. Thoughtful formulation. Dentist-formulated toothpaste and considered tools for retail buyers and dental practices.
Explore the $300 first orderApply for wholesaleApproved buyer resourcesThe suggested $300 opening assortment
Your first Bright Whites shelf.
44 selling units. 11 products. Five toothpaste flavors, two copper designs, two premium steel designs and both AVAEA whitening pens.
| Product | Quantity |
|---|---|
| Cherry Bloom | 6 |
| Mango Joy | 6 |
| Passion Fruit Kiss | 4 |
| Pure Pineapple | 4 |
| Coconut Chill | 4 |
| Focus Curve Copper | 4 |
| Dual Grip Copper | 4 |
| Refined Loop Steel | 4 |
| Precision Duo Steel | 4 |
| AVAEA Noir Violet | 2 |
| AVAEA Rosé Rêve | 2 |
24 toothpastes / 8 copper cleaners / 8 premium steel units / 4 whitening pens. Precision Duo is one packaged selling unit containing two different tools.
Start here. Make it yours. Choose this mix or build your own $300 opening order at the same unit prices. Reorders start at $150. No additional assortment discount. Freight and taxes are extra; stock and final quote are confirmed before acceptance.
Request this assortmentShop on FaireOral Care with Intent
Taste. Texture. Ritual.
Dr. White’s is the product brand from Bright Whites Oral Care, co-founded by Dr. Brigitte White, DMD, and Sean Joell Johnson. We bring a dentist’s perspective to oral care that people want to make part of their day.
For dental practices
Give your patients a thoughtful way to discover mint-free toothpaste, purposeful tongue-care tools and portable whitening. Build an assortment around the everyday routines your practice discusses.
For independent & regional retailers
Make room for expressive flavor, considered materials and a fresh beauty-aisle point of view. Curate the mix that fits your shelves, your community and your customers.
Meet the collection
Fruit by Design
Seven expressive fruit flavors. Fluoride-free toothpaste with nano-hydroxyapatite. Smile Different.
FOR HER
Thoughtful toothpaste for the Pregnancy and Menopause collections. For Her. By Design.
Copper + Craft
Pure Copper. Pure Confidence. Three distinct designs for an intentional daily ritual.
Precision Tongue Care
Four stainless steel designs. Choose by shape, grip and material preference.
AVAEA
Whitening. Redefined. A precision pen with two sensory flavor experiences.
Your team gets the first taste
Discover before you stock.
The Discovery Kit is $75 plus shipping for nine sealed, full-size selling units: Cherry Bloom, Mango Joy, Sweet Peach, Coconut Chill, FOR HER Pregnancy / Calm Bloom, Focus Curve Copper, Dual Grip Steel, AVAEA Noir Violet and AVAEA Rosé Rêve.
Receive one $25 merchandise credit toward your first direct wholesale order of $300 or more, placed within 60 calendar days of the kit invoice date. The threshold is before credit, freight and taxes. One kit and credit per business; no cash value; not combinable with other brand discounts; not redeemable through Faire.
Request buyer accessUS wholesale launch. Individual products, flexible assortments and one clear unit price per SKU.
Sensory experience. Scientific context.
The science behind the ritual.
Our 17-page wholesale catalog brings together the collection, suggested first order, prices and ordering terms, followed by a dedicated clinical and formulation appendix on pages 12–17.
The appendix discusses mineral science, daily cleaning, the named Sensitivity Relief Complex, For Her, tongue care and PAP whitening, with linked references. It distinguishes ingredient research from evidence for a finished product.
Open buyer resources