Dr. White’s / Wholesale & Professional
A better ritual.
A brighter shelf.
Dentist-founded oral care with juicy flavor, beautiful materials and everyday intent. Made for dental practices and independent or regional retailers with a point of view.
Apply for wholesaleApproved buyer sign-inShop on FaireShop the collection on Faire, or apply here for a direct wholesale account.
Oral Care with Intent
Taste. Texture. Ritual.
Dr. White’s is the product brand from Bright Whites Oral Care, co-founded by Dr. Brigitte White, DMD, and Sean Joell Johnson. We bring a dentist’s perspective to oral care that people want to make part of their day.
For dental practices
Give your patients a thoughtful way to discover mint-free toothpaste, purposeful tongue-care tools and portable whitening. Build an assortment around the everyday routines your practice discusses.
For independent & regional retailers
Make room for expressive flavor, considered materials and a fresh beauty-aisle point of view. Curate the mix that fits your shelves, your community and your customers.
Meet the collection
Fruit by Design
Seven expressive, completely mint-free flavors. Smile Different.
FOR HER
Thoughtful toothpaste for the Pregnancy and Menopause collections. For Her. By Design.
Copper + Craft
Pure Copper. Pure Confidence. Three distinct designs for an intentional daily ritual.
Precision Tongue Care
Premium Steel. Professional Results. Purposeful tools with a polished feel.
AVAEA
Whitening. Redefined. A precision pen with two sensory flavor experiences.
Your team gets the first taste
Discover before you stock.
Explore a curated kit of sealed, full-size products across the collection. Approved buyers receive kit details, wholesale pricing, order guidance and merchandising resources.
Request buyer accessUS wholesale launch. Individual products, flexible assortments and one clear unit price per SKU.