Dr. White’s AVAEA Noir Violet was created around a simple idea: whitening should feel more like beauty and less like treatment. Its precision pen delivers peroxide-free PAP+ whitening technology with controlled, targeted application, allowing you to focus on individual teeth, smile-zone areas and everyday touch-ups without trays or strips. Noir Violet then takes the experience somewhere less expected, pairing juicy blackberry depth with refined violet floral notes for a darker, more sophisticated sensory profile that feels expressive without becoming overpowering. Compact, precise and intentionally different from conventional whitening products, Noir Violet brings together modern technology, targeted control and an elevated flavor signature in a streamlined format designed to fit naturally into your routine. AVAEA. Luxury Meets Precision. Whitening. Redefined.
- WHITENING. REDEFINED. — Your smile belongs in your beauty routine. AVAEA’s peroxide-free PAP+ teeth whitening pen is designed for a brighter-looking smile and targeted touch-ups. A precise finishing touch to the way you care for yourself.
- NOIR VIOLET — DARK. FLORAL. SOPHISTICATED. — Juicy blackberry unfolds into refined violet floral notes. Noir Violet brings depth and a distinctive fruit-and-floral character to your whitening experience. An unexpected pairing for an everyday ritual.
- LUXURY MEETS PRECISION — Twist to dispense. Brush on with control. The precision applicator lets you target individual teeth or apply across your smile zone, placing whitening gel directly where you want it.
- THE FORMULA BEHIND THE EXPERIENCE — PAP+ is the whitening ingredient at the heart of AVAEA. The formula also includes nano-hydroxyapatite, arginine, theobromine and xylitol. A considered blend in a peroxide-free gel.
- YOUR SMILE RITUAL, SIMPLIFIED — Use 1–2 times daily after brushing. Apply to teeth, avoiding gums and lips, and allow 30 seconds to dry before closing your mouth. Includes one 2.65 mL pen, sized for your beauty bag or travel kit.
Ingredients
Vegetable Glycerin, Propylene Glycol, Water, Acrylates/Octylacrylamide Copolymer, Phthalimidoperoxycaproic Acid (PAP), Hydroxyapatite (Nano), Arginine, Calcium Carbonate, Theobromine, Potassium Citrate, Xylitol, Stevia, Aloe Vera, Coconut Oil, Natural Flavors.
Check the ingredient list and directions on your product label before use.
Where it’s made
Made in China for Dr. White’s.
Premium oral care lives in the details, from flavor and texture to the finished product. Our manufacturing partner, Cinoll, specializes in oral care and reports ISO 22716 cosmetic Good Manufacturing Practice certification. Its published quality program covers raw-material checks, batch traceability and testing for consistency throughout production.
Explore our manufacturing partner’s quality standards (new tab)
Explore the ingredient research
PAP+: a laboratory study evaluated another gel for stain removal and effects on enamel.
PAP+ whitening · laboratory study, 2021 (new tab)
This industry-authored study tested a different gel on enamel samples, not AVAEA in people. Its findings are not results for this pen.
Nano-hydroxyapatite: this study evaluated toothpaste, not a whitening pen.
How to use
Use 1–2 times daily after brushing. Twist to dispense and apply to teeth, avoiding gums and lips. Allow 30 seconds to dry before closing your mouth. Follow all additional instructions supplied with your pen.
Founded by cosmetic dentist Dr. Brigitte White and Sean Joell Johnson.
Meet the founders · Product questions? Contact us

IN THEIR OWN WORDS
What customers are saying.
Selected five-star customer reviews. Excerpts from Amazon and Walmart.
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★★★★★ Amazon

“And the blackberry violet flavor is simply good instead of aggressive mint. It lives in my bag now.”
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★★★★★ Amazon

“Easy application, noticeable results”
AVAEA · Noir Violet
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“simple, effective whitening pen”
AVAEA · Noir Violet
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“precise application, great taste”
AVAEA · Rosé Révé
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“Great for Sensitive Teeth”
AVAEA · Rosé Révé
Amazon Vine review · Received a free product.
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★★★★★ Amazon

“a peroxide-free whitening pen that brightens teeth without causing sensitivity”
AVAEA · Rosé Révé
Amazon Vine review · Received a free product.

