About
Bright pineapple. Serious care. Juicy pineapple flavor. A crisp character. A tangy edge that brings a spark to your daily brush. Dr. White’s Fruit by Design Pure Pineapple toothpaste lets pineapple take the spotlight, completely mint-free—from your first brush of the morning to your last reset at night. The flavor draws you in. The formula gives you reasons to stay. Dentist-formulated with nano-hydroxyapatite for everyday enamel support, Pure Pineapple brings mineral science into your brushing routine. This biomimetic calcium phosphate mineral mirrors the mineral composition of natural tooth enamel. Baking soda and silica help polish away surface stains for a brighter-looking smile, while xylitol provides non-cariogenic sweetness. The fluoride-free formula also includes Dr. White’s five-ingredient blend of arginine, calcium carbonate, theobromine, neem and paeonol. Make Pure Pineapple the brush step in your Reset Protocol. Bright pineapple flavor, considered care, and a moment you look forward to repeating. Choose Single (one 3.5 oz tube), 2-Pack (two tubes; 7 oz total), or 3-Pack (three tubes; 10.5 oz total). The displayed price applies to the selected pack. Follow the product label for directions.
Key Features
- Bright pineapple. Serious care: Juicy pineapple flavor, a crisp character and a tangy edge. Completely mint-free, Pure Pineapple brings its own bright, tropical character to a brushing moment worth looking forward to.
- Enamel-inspired mineral science: Nano-hydroxyapatite supports everyday enamel care. This biomimetic calcium phosphate mineral mirrors the mineral composition of natural tooth enamel—giving the formula a clear connection to the teeth it cares for.
- Polish the surface. Reveal your smile: Baking soda and silica help polish away surface stains as you brush, supporting a brighter-looking smile through daily cleaning.
- Sweetness with a thoughtful foundation: Xylitol brings sweetness to the pineapple flavor. It is a non-cariogenic sweetener, meaning it does not promote tooth decay.
- Dentist-formulated, down to the details: A fluoride-free formula combining nano-hydroxyapatite, xylitol and polishing ingredients with Dr. White’s five-ingredient blend of arginine, calcium carbonate, theobromine, neem and paeonol.
- Your pineapple reset starts here: Choose Single (one 3.5 oz tube), 2-Pack (two tubes; 7 oz total), or 3-Pack (three tubes; 10.5 oz total). The displayed price applies to the selected pack. Fluoride-free and completely mint-free. Follow the product label for directions.
The formula, considered
Nano-hydroxyapatite is a mineral ingredient related to the mineral in tooth enamel. Our toothpaste brings it together with a mint-free flavor experience for everyday enamel care.
See the product label for the full ingredient list and directions.
Read our ingredient research

IN THEIR OWN WORDS
What customers are saying.
Selected five-star customer reviews. Excerpts from Amazon and Walmart.
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★★★★★ Amazon

“It's the best toothpaste ever invented”
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★★★★★ Walmart
“The flavors aren't artificial imo and actually taste like the fruit.”
Fruit by Design™ · Pure Pineapple
Incentivized review · As disclosed on Walmart.
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★★★★★ Walmart
“I really like this toothpaste I like the flavor”
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★★★★★ Walmart
“This is delicious for toothpaste, no minty burn but a sweet fruit flavor”
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★★★★★ Amazon

“Love this toothpaste!”
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★★★★★ Amazon

“tastes really good, fresh pineapple”
